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Our Story

Founded in 2008 by Suraj Melwani, a graduate of Parsons The New School for Design, and Chris John Fussner, both are an integral part of the design process behind sifr. Daryl Chan also joins the sifr team by providing in-house expertise on graphic direction, creating a distinctive brand.

Suraj’s journey began when he learnt the tricks of the trade from his father who has been running a successful garment facility in Indonesia since 1978. He experienced an epiphany upon experimenting with luxe Pima cotton that the family-owned production house used for nightwear. Passionate about creating menswear for the Asian climate, he teamed up with like-minded Chris John to develop sifr’s essentials range. 

sifr is proud to be a global brand with the creative process starting in Singapore and the production taking place in a small-batch facility in Indonesia. We understand the importance behind having control over the entire design and manufacturing process; knowing the source of our raw materials and the production behind each creation is important in providing greater transparency to our community.

The Cut + Sew Process

Our process has matured over the course of many years in the business. While other brands typically produce in larger facilities (leaving a larger footprint behind), the 'sample room' approach to garment production is more our thing - Smaller quantities, more considered practices. 

We work with a tight unit of highly specialized people in the BSD Region of Greater Jakarta, Indonesia that are thorough with the entire production process. Everybody chips in, responsibly.

This is the future of garment production.