A logo tee has been on the cards for the last 12 years. A few iterations on the drawing board and we finalized the use of one of our favorite Sans-serif typeface in Univers. To keep the design minimal in form, we sought out the smallest screen print physically possible. In keeping with streetwear cues, placing it in the absolute center of the garment was purely a visual "icebreaker". In this case, the world's first lightweight, Pima Cotton, streetwear-inspired T-shirt for those that prefer it more low-key. Wear these with a layer on top.
Give a nod to our seasonal colors for 2020 - Parisian Night and Faded Denim. We corrected past inventory mistakes and sought out more versatile colors this season. It's not about being boring, it's being mindful. Faded Denim looks like Dad's favorite pair of Jeans from the 80's. It's worn out and faded but still very much a wardrobe staple. Parisian Night is an evening option that works great with Over-dyed Black Levis, Selvedge Denim, Olive or Navy Tapered Chinos. No-brainer.
Lastly, our most fun addition to date, a size run for the little people. Shopping for kids can be frustrating. Most rely on fast-fashion t-shirts with cheap fabric and poorly-designed prints. Our take was simple - same great fabric that you Dads love, with a little distressed detail on the sleeves, neck and body hem. They deserve just as good as you do.
What a year. But we came through. Remember to refer us to people you think would appreciate our dedication to making great, lasting product. Discounts for both, on us.