Sincerely, sifr

A Weekend Trip To Batam Island

by Ari Effendi June 02, 2014

Posted in batam, galang, indonesia, travel, trip, whatsyourcomfort

by Suraj Melwani April 16, 2014

Home brewing - A sifr project for the home!

Posted in Ale, All in the Details, beer, Comfort, Coopers Kit, Craft, Entertainment, essentials, Family, Homebrew

by Suraj Melwani April 02, 2014

Buy Less, Waste less - These are garments to rely on. 100% Premium Pima Cotton

Posted in All in the Details, basics, Collection: Sifr Essentials High Summer, Comfort, essentials, Fabric, Garments, LAZY, menswear, News

by Suraj Melwani March 13, 2014

Had we launched this 4 years ago, you'd probably still be wearing this classic piece. Re-introducing The Mandarin Collar!

Posted in All in the Details, Comfort, Customers, essentials, Ethnic, Fabric, Garments, japanese fabrics, Mandarin Collar, menswear

by sifr webstore February 05, 2014

Brighten up the Lunar New Year!

Posted in basics, Comfort, essentials, Fabric, Garments, News, PACT, Pima, T-Shirt, t-shirts

by Suraj Melwani January 12, 2014

LAZY - 3 Garments, Good for life.

Posted in All in the Details, Comfort, Customers, Entertainment, Fabric, Family, Garments, LAZY, News, PACT

by Suraj Melwani December 05, 2013

DOTS - An insiders feature on a new drop in three new styles.

Posted in All in the Details, Comfort, DOTS, Fabric, Garments, News, Patterns, Pen Tab, Polka Dots, Retail

by Suraj Melwani November 26, 2013

Bangkok Travels - An unpaid endorsement of The Siam!

Posted in Architecture, Bangkok, Comfort, Customers, Entertainment, Family, Hotel, News, sifr Team, Thailand

by Suraj Melwani November 20, 2013

Your favorite Pima Cotton t-shirts, now at Robinsons!

Posted in Comfort, Heeren, News, Pima, Retail, Robinsons, Singapore, T-Shirt, What's your Comfort

by Suraj Melwani November 18, 2013

The calm after the storm. Thank you for coming to see us at Percentile!

Posted in Customers, News, Percentile, Sale, sifr Team, Singapore, T-Shirt, What's your Comfort

by Suraj Melwani November 14, 2013

16th of November, 12pm - 8pm, Cash Only, *Scape, the Ground Theater, 10 of Singapore's best retailers under one roof!

Posted in Comfort, Customers, Entertainment, Footwear, Media Coverage, News, Sale, sifr Team, T-Shirt, What's your Comfort

by Suraj Melwani October 01, 2013

Nothing like a little Sunday nostalgia...

Posted in All in the Details, Collection: Spring/Summer 2013, Comfort, Entertainment, Family, News, Pima, T-Shirt, What's your Comfort