Till the 14th of this month - a free gift with any three piece purchase & free international shipping for 2+ items

Sincerely, sifr

Something about Massachusetts

Something about Massachusetts

  Massachusetts steals the show every summer. Photos from Aquinnah, Martha's Vineyard (just before Obama visited!) and Edgartown, Martha'...

Making progress with the new Robinsons...

Your favorite Pima Cotton t-shirts, now at Robinsons!

Back at the office...

The calm after the storm. Thank you for coming to see us at Percentile!

That time of the year!

16th of November, 12pm - 8pm, Cash Only, *Scape, the Ground Theater, 10 of Singapore's best retailers under one roof! 

Close to home

Nothing like a little Sunday nostalgia...

A Travel Essential!

Tyler Brule talks about the LV Pop-Up store opening...with a nice little mention of sifr thrown in for good measure.

What's your Comfort?: Ezan Ong

 

Ezan Ong loves life, his work and his family home in Pulau Ubin. Read on to see what his comforts are...

The Price of Comfort

A couple of months ago, we were approached by some folks who believed in our brand and appreciated our aesthetic. They came to us as students with a project. They wanted to tell the sifr story from a more back-end approach. They are Good Living, and they have a story to tell; The Price of Comfort.