Moon MIst and High rise in 4 of our most loved styles - JUST DRopped

Sincerely, sifr

Apex Global - Making sifr great again

by Suraj Melwani
Posted in All in the Details, apex, basics, essentials, factory, indonesia, jakarta, sifressentials, Travel, What's your Comfort

Something about Massachusetts

by Suraj Melwani

Something about Massachusetts

  Massachusetts steals the show every summer. Photos from Aquinnah, Martha's Vineyard (just before Obama visited!) and Edgartown, Martha'...
Posted in boston, martha's vineyard, sifr, t-shirts, Travel, What's your Comfort

Brew 2.0 - Hops, Bottles and Crown Caps

by Suraj Melwani
Posted in alcohol, All in the Details, basics, beer, Break, Comfort, Coopers, Coopers Kit, Craft, craft beer, Customers, down time, Entertainment, essentials, Family, Homebrew, PACT, relax, sifr, sifr Team, Singapore, stressfree, what's your comfort, whatsyourcomfort, wine, Work in Progress

Everyone needs The Break!

by Suraj Melwani
Drop #4: Takin a break!

Posted in Bali, Break, Comfort, Fabric, Garments, Holiday, Mens Fashion, Seersucker, sifr Team, Travel, Trip, Ubud, What's your Comfort

Making progress with the new Robinsons...

by Suraj Melwani

Your favorite Pima Cotton t-shirts, now at Robinsons!

Posted in Comfort, Heeren, News, Pima, Retail, Robinsons, Singapore, T-Shirt, What's your Comfort

Back at the office...

by Suraj Melwani
The calm after the storm. Thank you for coming to see us at Percentile!
Posted in Customers, News, Percentile, Sale, sifr Team, Singapore, T-Shirt, What's your Comfort

That time of the year!

by Suraj Melwani
16th of November, 12pm - 8pm, Cash Only, *Scape, the Ground Theater, 10 of Singapore's best retailers under one roof! 
Posted in Comfort, Customers, Entertainment, Footwear, Media Coverage, News, Sale, sifr Team, T-Shirt, What's your Comfort

Close to home

by Suraj Melwani

Nothing like a little Sunday nostalgia...

Posted in All in the Details, Collection: Spring/Summer 2013, Comfort, Entertainment, Family, News, Pima, T-Shirt, What's your Comfort

A Travel Essential!

by Suraj Melwani
Tyler Brule talks about the LV Pop-Up store opening...with a nice little mention of sifr thrown in for good measure.
Posted in All in the Details, Collection: Sifr Essentials High Summer, Comfort, Customers, Pima, sifr Team, T-Shirt, Travel, What's your Comfort

Bhutan - A family affair

by Suraj Melwani
Discovering Bhutan!
Posted in Bhutan, Comfort, Entertainment, Family, News, sifr Team, Travel, Trip, What's your Comfort

What's your Comfort?: Ezan Ong

by sifr webstore

 

Ezan Ong loves life, his work and his family home in Pulau Ubin. Read on to see what his comforts are...

Posted in Comfort, Customers, News, PACT, Pima, T-Shirt, What's your Comfort

The Price of Comfort

by Suraj Melwani

A couple of months ago, we were approached by some folks who believed in our brand and appreciated our aesthetic. They came to us as students with a project. They wanted to tell the sifr story from a more back-end approach. They are Good Living, and they have a story to tell; The Price of Comfort.

Posted in All in the Details, Collection: Sifr Essentials High Summer, Comfort, Family, News, Pima, sifr Team, T-Shirt, Travel, Trip, What's your Comfort