Dark Midnight Crew Necks and other styles are available for pre-order. Drops 26 Dec, 2018. *Free int'l Shipping via DHL for 2+ items.

Sincerely, sifr

Sifr in Bali

The Sifr team flew to Bali for a well deserved break. We spent Nyepi together, stayed at the gorgeous Bisma Eight, scaled Mt. Batur, chilled at the...

#Carrot #Seaport #Linen #DesertSage #OliveDrab

Brighten up the Lunar New Year!

Making progress with the new Robinsons...

Your favorite Pima Cotton t-shirts, now at Robinsons!

Back at the office...

The calm after the storm. Thank you for coming to see us at Percentile!

That time of the year!

16th of November, 12pm - 8pm, Cash Only, *Scape, the Ground Theater, 10 of Singapore's best retailers under one roof! 

Close to home

Nothing like a little Sunday nostalgia...

The process of creation

Short run through on the fun side of the business. Studying a new garment from scratch to finish!

A Travel Essential!

Tyler Brule talks about the LV Pop-Up store opening...with a nice little mention of sifr thrown in for good measure.

What's your Comfort?: Ezan Ong

 

Ezan Ong loves life, his work and his family home in Pulau Ubin. Read on to see what his comforts are...

The Price of Comfort

A couple of months ago, we were approached by some folks who believed in our brand and appreciated our aesthetic. They came to us as students with a project. They wanted to tell the sifr story from a more back-end approach. They are Good Living, and they have a story to tell; The Price of Comfort.

What's your Comfort?: Christopher John Fussner Jr.

Chris Fussner, marketing guru and creative director at sifr