Sincerely, sifr

What's your Comfort?: Christopher John Fussner Jr.

Chris Fussner, marketing guru and creative director at sifr

What's your Comfort?: Daryl Chan

Daryl Chan, Branding, Visuals, Sifr Jukebox

What's your Comfort?: Suraj Melwani

Suraj Melwani, merchandiser and financial bouncer at sifr

What's your Comfort? Our story.

The beauty about comfort is that it transcends all boundaries and can mean different things to different people. 


One Full Circle: Like Father, Like Son

Not many know this but the sifr story would be incomplete without mentioning Suresh Melwani, the father of sifr’s co-founder, Suraj. He’s the m...