TAKING PRE ORDERS FOR DISTRESSED CREW NECKS IN BLACK, WHITE, HEATHER GREY, NAVY - TAKING PRE ORDERS FOR POCKET CREW NECKS IN BLACK AND DARK MIDNIGHT. MAY 15 DELIVERY.

Sincerely, sifr

A sifr journey - Bali in 35mm

by Suraj Melwani
6 days through Bali

Posted in 35MM, bali boutique hotel, bisma eight, bisma-eight.com, boutique hotel, boutique hotels, holiday, relax, sifr recommends, sifr Team, travel, ubud, ubud boutique hotel

Sifr in Bali

by Daryl Chan
The Sifr team flew to Bali for a well deserved break. We spent Nyepi together, stayed at the gorgeous Bisma Eight, scaled Mt. Batur, chilled at the...
Posted in Bali, bali boutique hotel, bisma eight, bisma-eight.com, boutique hotel, boutique hotels, Entertainment, essentials, Family, holiday, relax, sifr, sifr recommends, sifr Team, T-Shirt, t-shirts, travel, Trip, ubud, ubud boutique hotel

Brew 2.0 - Hops, Bottles and Crown Caps

by Suraj Melwani
Posted in alcohol, All in the Details, basics, beer, Break, Comfort, Coopers, Coopers Kit, Craft, craft beer, Customers, down time, Entertainment, essentials, Family, Homebrew, PACT, relax, sifr, sifr Team, Singapore, stressfree, what's your comfort, whatsyourcomfort, wine, Work in Progress

Everyone needs The Break!

by Suraj Melwani
Drop #4: Takin a break!

Posted in Bali, Break, Comfort, Fabric, Garments, Holiday, Mens Fashion, Seersucker, sifr Team, Travel, Trip, Ubud, What's your Comfort

The Siam - True Comfort!

by Suraj Melwani
Bangkok Travels - An unpaid endorsement of The Siam!
Posted in Architecture, Bangkok, Comfort, Customers, Entertainment, Family, Hotel, News, sifr Team, Thailand

Back at the office...

by Suraj Melwani
The calm after the storm. Thank you for coming to see us at Percentile!
Posted in Customers, News, Percentile, Sale, sifr Team, Singapore, T-Shirt, What's your Comfort

That time of the year!

by Suraj Melwani
16th of November, 12pm - 8pm, Cash Only, *Scape, the Ground Theater, 10 of Singapore's best retailers under one roof! 
Posted in Comfort, Customers, Entertainment, Footwear, Media Coverage, News, Sale, sifr Team, T-Shirt, What's your Comfort

The process of creation

by Suraj Melwani
Short run through on the fun side of the business. Studying a new garment from scratch to finish!
Posted in All in the Details, Family, K.I.N, News, PACT, Pima, sifr Team, T-Shirt, Travel, Trip

Bhutan 2.0 - Some more photographs

by Suraj Melwani
Photographs of Bhutan round 2!
Posted in Bhutan, Collection: Sifr Essentials High Summer, Collection: Spring/Summer 2013, Comfort, Family, News, Pima, sifr Team, T-Shirt, Travel

A Travel Essential!

by Suraj Melwani
Tyler Brule talks about the LV Pop-Up store opening...with a nice little mention of sifr thrown in for good measure.
Posted in All in the Details, Collection: Sifr Essentials High Summer, Comfort, Customers, Pima, sifr Team, T-Shirt, Travel, What's your Comfort

Bhutan - A family affair

by Suraj Melwani
Discovering Bhutan!
Posted in Bhutan, Comfort, Entertainment, Family, News, sifr Team, Travel, Trip, What's your Comfort

The Price of Comfort

by Suraj Melwani

A couple of months ago, we were approached by some folks who believed in our brand and appreciated our aesthetic. They came to us as students with a project. They wanted to tell the sifr story from a more back-end approach. They are Good Living, and they have a story to tell; The Price of Comfort.

Posted in All in the Details, Collection: Sifr Essentials High Summer, Comfort, Family, News, Pima, sifr Team, T-Shirt, Travel, Trip, What's your Comfort