Sincerely, sifr

#Carrot #Seaport #Linen #DesertSage #OliveDrab

Brighten up the Lunar New Year!

The right kind of LAZY

LAZY - 3 Garments, Good for life.

The process of creation

Short run through on the fun side of the business. Studying a new garment from scratch to finish!

What's your Comfort?: Ezan Ong


Ezan Ong loves life, his work and his family home in Pulau Ubin. Read on to see what his comforts are...

What's your Comfort?: Suraj Melwani

Suraj Melwani, merchandiser and financial bouncer at sifr

What's your Comfort? Our story.

The beauty about comfort is that it transcends all boundaries and can mean different things to different people. 


sifr Essentials - A secondary take

A short rundown on the progression of the sifr Essentials range