Sincerely, sifr

Brew 2.0 - Hops, Bottles and Crown Caps

by Suraj Melwani September 24, 2014

Posted in alcohol, All in the Details, basics, beer, Break, Comfort, Coopers, Coopers Kit, Craft, craft beer, Customers, down time, Entertainment, essentials, Family, Homebrew, PACT, relax, sifr, sifr Team, Singapore, stressfree, what's your comfort, whatsyourcomfort, wine, Work in Progress

#Carrot #Seaport #Linen #DesertSage #OliveDrab

by sifr webstore February 05, 2014

Brighten up the Lunar New Year!

Posted in basics, Comfort, essentials, Fabric, Garments, News, PACT, Pima, T-Shirt, t-shirts

The right kind of LAZY

by Suraj Melwani January 12, 2014

LAZY - 3 Garments, Good for life.

Posted in All in the Details, Comfort, Customers, Entertainment, Fabric, Family, Garments, LAZY, News, PACT

The process of creation

by Suraj Melwani September 06, 2013

Short run through on the fun side of the business. Studying a new garment from scratch to finish!

Posted in All in the Details, Family, K.I.N, News, PACT, Pima, sifr Team, T-Shirt, Travel, Trip

What's your Comfort?: Ezan Ong

by sifr webstore June 03, 2013

Ezan Ong loves life, his work and his family home in Pulau Ubin. Read on to see what his comforts are...

Posted in Comfort, Customers, News, PACT, Pima, T-Shirt, What's your Comfort

What's your Comfort?: Suraj Melwani

by Suraj Melwani April 01, 2013

Suraj Melwani, merchandiser and financial bouncer at sifr

Posted in Comfort, News, PACT, Pima, sifr Team, T-Shirt, What's your Comfort

What's your Comfort? Our story.

by Suraj Melwani March 28, 2013

The beauty about comfort is that it transcends all boundaries and can mean different things to different people.

Posted in Comfort, K.I.N, News, PACT, Pima, sifr Team, T-Shirt, What's your Comfort

sifr Essentials - A secondary take

by Suraj Melwani February 20, 2013

A short rundown on the progression of the sifr Essentials range

Posted in All in the Details, Collection: Sifr Essentials High Summer, Comfort, K.I.N, News, PACT, Pima, T-Shirt