Sincerely, sifr


Had we launched this 4 years ago, you'd probably still be wearing this classic piece. Re-introducing The Mandarin Collar!

The right kind of LAZY

LAZY - 3 Garments, Good for life.

The Siam - True Comfort!

Bangkok Travels - An unpaid endorsement of The Siam!

Back at the office...

The calm after the storm. Thank you for coming to see us at Percentile!

That time of the year!

16th of November, 12pm - 8pm, Cash Only, *Scape, the Ground Theater, 10 of Singapore's best retailers under one roof! 

A Travel Essential!

Tyler Brule talks about the LV Pop-Up store opening...with a nice little mention of sifr thrown in for good measure.

What's your Comfort?: Ezan Ong


Ezan Ong loves life, his work and his family home in Pulau Ubin. Read on to see what his comforts are...