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Sincerely, sifr

Lounging out - Garments to rely on


Buy Less, Waste less - These are garments to rely on. 100% Premium Pima Cotton

A Travel Essential!

Tyler Brule talks about the LV Pop-Up store opening...with a nice little mention of sifr thrown in for good measure.

The Price of Comfort

A couple of months ago, we were approached by some folks who believed in our brand and appreciated our aesthetic. They came to us as students with a project. They wanted to tell the sifr story from a more back-end approach. They are Good Living, and they have a story to tell; The Price of Comfort.

What's your Comfort?: Christopher John Fussner Jr.

Chris Fussner, marketing guru and creative director at sifr

sifr Essentials - A secondary take

A short rundown on the progression of the sifr Essentials range