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Sincerely, sifr

Apex Global - Making sifr great again

by Suraj Melwani
Posted in All in the Details, apex, basics, essentials, factory, indonesia, jakarta, sifressentials, Travel, What's your Comfort

Brew 2.0 - Hops, Bottles and Crown Caps

by Suraj Melwani
Posted in alcohol, All in the Details, basics, beer, Break, Comfort, Coopers, Coopers Kit, Craft, craft beer, Customers, down time, Entertainment, essentials, Family, Homebrew, PACT, relax, sifr, sifr Team, Singapore, stressfree, what's your comfort, whatsyourcomfort, wine, Work in Progress

Brewskis with the sifr folks

by Suraj Melwani
Home brewing - A sifr project for the home!
Posted in Ale, All in the Details, beer, Comfort, Coopers Kit, Craft, Entertainment, essentials, Family, Homebrew

Lounging out - Garments to rely on

by Suraj Melwani

Buy Less, Waste less - These are garments to rely on. 100% Premium Pima Cotton
Posted in All in the Details, basics, Collection: Sifr Essentials High Summer, Comfort, essentials, Fabric, Garments, LAZY, menswear, News

MANDARIN MAN

by Suraj Melwani
Had we launched this 4 years ago, you'd probably still be wearing this classic piece. Re-introducing The Mandarin Collar!
Posted in All in the Details, Comfort, Customers, essentials, Ethnic, Fabric, Garments, japanese fabrics, Mandarin Collar, menswear

The right kind of LAZY

by Suraj Melwani


LAZY - 3 Garments, Good for life.

Posted in All in the Details, Comfort, Customers, Entertainment, Fabric, Family, Garments, LAZY, News, PACT

DOTS

by Suraj Melwani
DOTS - An insiders feature on a new drop in three new styles.
Posted in All in the Details, Comfort, DOTS, Fabric, Garments, News, Patterns, Pen Tab, Polka Dots, Retail

Close to home

by Suraj Melwani

Nothing like a little Sunday nostalgia...

Posted in All in the Details, Collection: Spring/Summer 2013, Comfort, Entertainment, Family, News, Pima, T-Shirt, What's your Comfort

The process of creation

by Suraj Melwani
Short run through on the fun side of the business. Studying a new garment from scratch to finish!
Posted in All in the Details, Family, K.I.N, News, PACT, Pima, sifr Team, T-Shirt, Travel, Trip

A Travel Essential!

by Suraj Melwani
Tyler Brule talks about the LV Pop-Up store opening...with a nice little mention of sifr thrown in for good measure.
Posted in All in the Details, Collection: Sifr Essentials High Summer, Comfort, Customers, Pima, sifr Team, T-Shirt, Travel, What's your Comfort

The Price of Comfort

by Suraj Melwani

A couple of months ago, we were approached by some folks who believed in our brand and appreciated our aesthetic. They came to us as students with a project. They wanted to tell the sifr story from a more back-end approach. They are Good Living, and they have a story to tell; The Price of Comfort.

Posted in All in the Details, Collection: Sifr Essentials High Summer, Comfort, Family, News, Pima, sifr Team, T-Shirt, Travel, Trip, What's your Comfort

sifr Essentials - A secondary take

by Suraj Melwani

A short rundown on the progression of the sifr Essentials range

Posted in All in the Details, Collection: Sifr Essentials High Summer, Comfort, K.I.N, News, PACT, Pima, T-Shirt