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Part 1: Inspiration behind the AW’12 Monsoon Collection

Over the last few weeks, the team at sifr has been busy prepping for our first Autumn/Winter collection. We’re one step closer towards putting the collection into your hands now that the lookbook has been released. The garments and footwear are being shipped to the various stockists as we speak. We thought it would be cool to share with you the thought process that went into it.

The upcoming collection titled “Monsoon” was inspired by the thunderstorms of the monsoon season and was born from a process of reflection on the region where we emanate from; being based in the center of Asia allows us to draw inspiration from our surroundings. Different aesthetics are explored with hints of Indonesian tapestry and weaving references emerging in the knits and some of the patterns. A palette of muted earth tones, drawn from the mood during the rainy season in Southeast Asia, is joined by a tonal spectrum of greys and blues.

Designing with the context of a colder season for markets like the US, Canada, Hong Kong, etc, we had to strike a balance with our other existing markets like Singapore, Indonesia, India and Australia, which are experiencing hot weather during this time of the year. The choice of fabrics was important in creating a collection that was versatile and wearable. You'll see some of our regular favorites such as the Slim Suit pant in herringbone that's not too heavy. Also, loungewear makes a few appearances.

As this was our first foray into Autumn/Winter collection, we had to search for a blazer/outerwear manufacturer that specialized in that and was able to match our attention to details. Thankfully, their quality pulled through. The synergy of their technical and our design capabilities allowed us to produce outerwear that we were proud of.

Keep a look out for our next blog post. We will share with you the obstacles we overcame during sampling and production. 




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  • I like the post. Simple but effective. Love all the ouitfts you paired the jackets with as well.I love coats and jackets. My issue is I have too many to choose from.

  • Nice blazer! I love the dtliaeed collar and its color as well. What I love blazers is it can turn a normal day outfit to something casual or even more corporate.


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