Greater savings - 25% Discount on all 5 packs. Auto applies while stocks last

Sincerely, sifr

Travel To Labuan Bajo + Komodo, NTT

by Suraj Melwani

Travel To Labuan Bajo + Komodo, NTT

If you're looking for the mother of all trips, Komodo National Park is easily up there. A 3 night, 4 day visit is just enough of a trip to revive y...

I am Cassava

by Suraj Melwani

I am Cassava

Avani takes aim at plastic pollution and we're all for it.
Posted in avani, cassava, cassavabags, cassavapolybags, indonesia, sustainability

Apex Global - Making sifr great again

by Suraj Melwani
Posted in All in the Details, apex, basics, essentials, factory, indonesia, jakarta, sifressentials, Travel, What's your Comfort

Something about Massachusetts

by Suraj Melwani

Something about Massachusetts

  Massachusetts steals the show every summer. Photos from Aquinnah, Martha's Vineyard (just before Obama visited!) and Edgartown, Martha'...
Posted in boston, martha's vineyard, sifr, t-shirts, Travel, What's your Comfort

The Pivot

by Suraj Melwani
Clear skies and beautiful travel conditions. The road ahead looks good. 

Here's to progress.

It's all good - Embracing Normalcy.

by sifr site
Now I don't like to preach but I felt the right time to discuss something I hold close to home. Have you always felt the need to buy stuff you don...

A sifr journey - Bali in 35mm

by Suraj Melwani
6 days through Bali

Posted in 35MM, bali boutique hotel, bisma eight, bisma-eight.com, boutique hotel, boutique hotels, holiday, relax, sifr recommends, sifr Team, travel, ubud, ubud boutique hotel

Sifr in Bali

by Daryl Chan
The Sifr team flew to Bali for a well deserved break. We spent Nyepi together, stayed at the gorgeous Bisma Eight, scaled Mt. Batur, chilled at the...
Posted in Bali, bali boutique hotel, bisma eight, bisma-eight.com, boutique hotel, boutique hotels, Entertainment, essentials, Family, holiday, relax, sifr, sifr recommends, sifr Team, T-Shirt, t-shirts, travel, Trip, ubud, ubud boutique hotel

Tour of duty - Bisma Eight

by Suraj Melwani
Bisma Eight keeps it real. A new boutique hotel worth raving about. 

Bisma Eight Ubud, Large Rooms
Posted in bali boutique hotel, bisma eight, bisma-eight.com, boutique hotel, boutique hotels, holiday, sifr recommends, travel, ubud, ubud boutique hotel

This is England!

by Suraj Melwani
London Calling!

Posted in 69 Colebrooke Row, Alfies Antique Market, Artesian Bar, BoneDaddies, Marleybone Street, Purl, Purllondon, Soho, Supreme, The Gin Journey, The Langham Hotel

Brew 2.0 - Hops, Bottles and Crown Caps

by Suraj Melwani
Posted in alcohol, All in the Details, basics, beer, Break, Comfort, Coopers, Coopers Kit, Craft, craft beer, Customers, down time, Entertainment, essentials, Family, Homebrew, PACT, relax, sifr, sifr Team, Singapore, stressfree, what's your comfort, whatsyourcomfort, wine, Work in Progress

Everyone needs The Break!

by Suraj Melwani
Drop #4: Takin a break!

Posted in Bali, Break, Comfort, Fabric, Garments, Holiday, Mens Fashion, Seersucker, sifr Team, Travel, Trip, Ubud, What's your Comfort