Collection - 2012 Lookbooks

Autumn/Winter 2012, Monsoon Collection

The sifr Autumn Winter 2012 collection titled "Monsoon" was inspired by the thunderstorms of the monsoon season and was born from a process of reflection on the region where we emanate from.

Different aesthetics are explored with hints of Indonesian tapestry and weaving references emerging in the knits and some of the patterns. To complement and complete the look of a well-dressed man, accompanying footwear were crafted from a third generation shoe production house in downtown Jakarta, Indonesia. A palette of muted earth tones, drawn from the mood during the rainy season in Southeast Asia, is joined by a tonal spectrum of greys and blues. Download lookbook

Spring/Summer 2012, Belonging Collection

The Belonging Collection encompasses versatile semi-formal and casual pieces in a variety of styles that explore different aesthetics. What pulls the collection together is its basis of refined lines, quality materials, solid construction and minimal detailing.

A palette of muted earth tones is joined by contrasting colours drawn from the sky (such as white, cream, orange and grey). Hints of South Asian references emerge in the knits and some of the pants. Transparency and opacity are both explored, notwithstanding the collection's allegiance to clear and logical thought. Download lookbook