// What's Your Comfort? rss

What's your Comfort: Amy Lim

by sifr site | October 08, 2015 | 0 Comments

To kick things off this October, we have Amy Lim, Marketing Strategist by day and running Kuru with a partner by night. Despite having a lot on her plate, film photography is something that remains close to Amy's heart which apparently runs in the family. Her grandfather was a photographer, and her father is an avid collector of old film cameras. Amy's journey into photography started with digital, but she stumbled on her father's Pentax k1000 one day and as they say, the rest is history. Currently, her weapon of choice is a Mamiya 6.  


What started out as a joke between Amy and Melvin, the other half of Kuru, turned out into something much bigger. They both wanted easily accessible products in their homes and home offices, but simply couldn't quite find the right ones that fit. Amy and Melvin felt it was best to take things into their own hands and that was basically the starting point of Kuru. It took a while to materialise, but Amy tells us the journey has been fun.

Amy gives us a closer insight about her comfort zone:

1) Lying around in a oversized tee, with a magazine or a book
2) Having a strong cup of coffee when a wake-me-up is needed
3) Browsing at Kinokuniya or Tsutaya
4) Playing with her dog, Jill
5) Having late night discussions

Amy also loves Japan and she tries to pay a visit at least once a year. Here are some of her essential tips if you're traveling to the land of the rising sun: 

1) Tokyo does not equal to Japan
2) Rent a car and embark on a road trip outside of the cities
3) If you can’t drive, get on those trains
4) Always have a camera 
5) Never travel with more than 3 companions, ever

We are very happy to to welcome Kuru onboard at sifr @ PACT. 

Posted in amylim, PACT, sifr, sifr recommends, Travel, What's your Comfort, whatsyourcomfort

What's your comfort: Jovian Lim

by sifr site | September 25, 2015 | 1 Comment

A regular at KIN, our previous multi label venture, Jovian captivated us with his eye for photography. One half of Oats & Sparkle, a now defunct collaboration with Dju-lian Chng, we used to spend hours chatting about art, design, music, really just about everything and anything. When we outgrew our tiny 2nd floor office in the back alley of Haji lane, naturally we invited them to co-share a new space with us. Going beyond allowing us to use their studio, Jovian helped us a great deal by giving us pointers to studio photography. He also headed and shot our fillers collection back in 2011. Even though though we no longer share the same space, Jovian comes by Pact every now and then to say Hi. On our recent catch up, he shared with us his day to day comforts.

1) Jogging around his housing estate helps to clear his mind.

2) Finding a massage place where the professionals knead the right spot.

3) A fruit platter and pressed juice on a hot day - 60% grape & 40% cucumber.

4) Coming home to a well made bed; Gentlemen keep clean sheets.

5) Binge-watching his favourite TV shows, which has gotten interesting recently. One particularly got him hooked - Shokugeki no Soma, an anime about a journey of a young boy who dreams become a chef, following his father's footsteps. Warning: A lot of food porn.


Jovian also shares with us beautiful European domes shot by Johannes Lutterbach. 


You can find more here. Photos by Johannes Lutterbach. 


Posted in All in the Details, basics, Break, Comfort, down time, Entertainment, essentials, Fabric, Garments, japanese fabrics, jovian lim, Media Coverage, Mens Fashion, menswear, News, PACT, Pima, sifr, sifr recommends, sifr Team, Singapore, stressfree, T-Shirt, t-shirts, Travel, What's your Comfort, whatsyourcomfort, Work in Progress

What's your Comfort: Nicholas Chim

by sifr site | September 07, 2015 | 0 Comments


Nicholas Chim, singer-singwriter and music educator

Having grown up in the working class, Nicholas uses songwriting as both catharsis and self-discovery. With two albums under his belt, he has performed in countries such as Germany, Hong Kong and Japan. Wearing multiple hats as both singer-songwriter and music educator, he understands that setting aside some downtime is key to progressing further in his personal journey. He shares with us what he does to take a breather:

1) Fishing for prawns (also called prawning) with close friends late at night as an exercise in patience.

2) Going overseas for a weekend. That's when I allow myself to have beers and smokes at 2 in the afternoon. Sometimes, you just have to throw away that sense of responsibility for a little while.

3) Football sessions on a hot Saturday afternoon.

4) Taking long walks out into nature, away from the concrete landscape that dominates Singapore.

5) Lying in bed and watching a lot of television shows and films after a long day of work. It's one way to look for inspiration without trying too hard.

Nicholas is currently in the studio finishing his new EP The Greatest Enemy. Find out more at www.nicholaschim.com




Posted in Ale, beer, craft beer, down time, Entertainment, essentials, Family, Holiday, Media Coverage, Mens Fashion, menswear, News, Nickchim, PACT, Pima, sifr, sifr recommends, Singapore, T-Shirt, t-shirts, What's your Comfort, whatsyourcomfort