Ever wonder what goes into creating a garment? Ever wondered about the processes of a garment from start to finish. As you know, we're pretty big on transparency so have a read.
Some visuals from the recent Jakarta trip to start with.
The most important aspect of design and conceptualization of a garment is addressing a need for the product. With the sifr essentials range, we have long advocated comfort and quality with a lasting appeal. The next step for us was to logically address the requirements for women. After having improved the fits of our women's t-shirts, we looked at our offering to see how we could take it to the next level. Spending a lot of time in store has given us access to feedback from some of the more discerning women out there. After experiencing our t-shirts, they have asked us if we could implement the same thought process into creating items that could be worn on their own as a whole. The most logical progression was to extend the hems to create a dress of some sort. But how to do that to look interesting in it's own way?
A lot of brands identify pieces that they like and use certain details and elements from existing vintage garments, or older items that they have in their wardrobes. Combining the necessities from a woman's perspective while keeping in line with the sifr ethos, we came up with the empire lounge dress.
To be absolutely honest, we aren't so sure how it'll do with our customers, but let's give it a try. Your feedback is always welcome in store or electronically. It's the only way to find out if we're doing things the right way.
So here goes the process:
1) Take an existing bunch of samples, combine them and create the sample. Have fun at this stage. This is the only time when you can really go to town! We took an old lounge dress from the wife's closet and some nightgown samples. Set a style name, do the measurements and submit for sampling.
2) When the sample comes back, fit it on your sample size model. In our case, we asked the Mrs to wear it throughout a certain time period. Have a look at the fit, see where you can improve the measurements. Take note of how this garment fits into their lives and how they wear it. Do they layer, do they wear it out to the beach/pool? Do they wash it regularly, do they even hang it up in their wardrobes. What you'll realize is whether this garment is merely a fad or if it is a practical solution to their wardrobe. This is clutch.
3) After that time has passed, fit it on them properly and identify what you can do to the garment to make it better. My wife suggested that the elastic band at the empire waist portion was slightly uncomfortable at night. She also mentioned the garment was too long. She also prefers if it was softer, much like our vintage wash t-shirt.
4) Take the garment back. Wrestle it out of their hands if you have to. I know I had to.
5) Fix the pattern at the factory with all the changes involved. Remake the sample and try it again with the changes. Bring it back to the fit model and ask them to re-wear the garment.
6) If no final changes are necessary, go ahead and produce a small bunch of it. Do not do it in all sizes, just keep it to your high volume sizes so that you're able to get regular wear and feedback from the customers. By keeping volumes low, you can make the refinements in the next batch without too much stock leftover.
This product is making a debut during the upcoming high season! In the meantime, we just restocked our women's tees at PACT.