Lounging out - Garments to rely on

by Suraj Melwani | April 02, 2014 | 2 Comments




Our Pima Fabric is highly versatile. It only makes sense we apply it to other garments you may need. If you thought our T-shirts were the only soft garments, have a gander!

We're happy to announce some of our new developments. Everyone's been asking if we're working on collections but we thought it'd just be more sensible for us to keep working on your wardrobe favorites. We're big on avoiding any waste to keep our footprint as low as possible. Every time a brand redesigns, makes samples, tests garments, it racks up unnecessary waste and makes everyone's job in the supply chain a very difficult time. To this day, we've probably never wasted a yard of Pima and for good reason. Because the product is so limited, we try to savor every little bit of it.



After developing our T-shirt selection, our trusted fabric suppliers introduced us to a heavier weight Pima Cotton in 150 GSM. This fabric is just nice enough to stay sturdy without being heavy. Hard to resist, we thought about applying it to the same cardigan style you all purchased during our debut season (the one with the waist tie). After 6 years and several dozen refinements, we've remastered and reworked this beauty to create a real must-have. Something you're going to want to keep for a long while. This product is real limited so don't sleep on this. Roll these up and throw them in your satchel for a garment that's always on the go.


Another fun addition is the hyped Legging. We saw the fellas at Nike doing this and wondered what they'd be like in Cotton. If you love your Running on the daily, and don't like the feeling of Stretch PU on your skin, try opting for our Pima fabric for a more organic and luscious hand. They're also light enough to layer with a pair of shorts over. These have been reinforced at the knee-caps with a cover stitch panel for extra durability.

Lounge out or get active - These are garments to rely on

- SM

2 Comments

Jack said:

The majority of inrnteet users are no more interested in the design of the websites they visit than they are in the design of magazines they read or tv shows they watch. Meaning, they are there for the content, and in most cases, completely unaware of the design. But if you take away the design of a magazine, you have a fringe / cult product. Take away the design of a TV show and you have public access. Take away the design of a website and you have… Google? Craigslist? Something’s not right here. It’s a holdover from the old portals that were meant to be browsed with Lynx or Gopher. Hell, I’ve seen ANSI-color WWIV BBS’s that looked better than iGoogle.Yes. A lot of artists and musicians abuse Flash to slap cheap coatings on content-poor experiences that are less interactive than they should be, too preplanned, take too long to load, or run too slowly. But those intro animations and annoying menu systems are not really the point — and would require very little indexing anyway, since there isn’t much content there. What is the point is that at this moment, AS3 is far superior to any exisiting AJAX solution for providing high interactivity with content-heavy database sites. I know because I’ve written a huge amount of business software and db-related code in Flash that’s all about serving content and giving the user a desktop-like experience in the browser. I submit that gmail, for instance, would look and run a lot better in Flash than it does in Javascript (and would have taken far less time to develop — and be much less bug-ridden — and probably be out of beta by now — without having to worry about cross-browser compatability, which is an enormous issue with rich media sites in Javascript). And I believe the only reason we don’t see that and a lot more real content sites done in Flash at this point is precisely because search engines are strangling the development of that content by digging their heels in and refusing to invest a relatively small amount in developing an intelligent way to index it. If they can write an engine to index PDFs, and run OCR on a million books, they ought to be able to decompile and/or blind-click and/or OCR scan Flash content, too. That the nature of this content is to be extremely flexible and interactive obviously makes this more of a challenge. But in that case, human keywording and elevated ranking of content-driven flash sites should be the norm. And what should NOT be taking place is the creation or imposition of false “standards” by which one behemoth company like Google gets to impose their restrictions on developers all and sundry simply by throwing their weight around the marketplace. This is the wrong path to take for Google, which built its company by finding better techniques to index other peoples’ content that was already out there. I think it shows a Microsoft-like arrogance from them that’s come along with their success, and that’s why I find it so offensive.

January 30, 2015

Open said:

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January 29, 2015

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